A mega-event of the state, Munnar Mela can be rightly compared to IITF (Indian International Trade Fair) at a miniscule level. Radically distinctive to the state, the Mela dates its origin back to the year 1982, which was also the year for the commencement of this grand event. Initially, the aim to lead off Mela was to promote the tourism in the region. Hence, to rev up the influx of tourists to the state! The mela has earned a good deal of recognition within 27 years since its origination in the year 1982.
Held during the month of April, three month down to the ushering of New Year, Munnar’s done up with rich colours prior to the Mela month. The event prolongs for 8-9 days with full zing. A multi-pronged Mela, it is a cultural and social extravaganza for commoners’ and others, alike. This also proves to be the podium for many to showcase and exhibit their skills and best in the trade. Almost all kinds of stalls ranging from tea to spices to handicraft are organized in order to boost the state promotion. Besides, several cultural events like flower show, forest product show, dogs show, agricultural products, bonsai, science and technology, driftwood, garden show and so on find equal share of space in the Mela. Munnar Mela is also a shopping bonanza where products can be purchased at not-so-heavy amount. Many small and big entrepreneurs participate with products from livestock, forest and agricultural sectors to make the mela a successful event. In addition to the range of products on exhibition, other rarefied items like tea/ coffee and spice varieties are also on display. A good sum of people in thousands, from all parts of Kerala (mainly Munnar), throng the mela ground to buy /purchase and be a part of the splendid fair.
The exotic south Indian food served on green banana leaves can be savoured at the food stalls. The several kinds of pickles, chutneys, and chips are also seen on some stalls that one can taste. Also, the person visiting the fair should try the local tea and coffee that is prepared out of the fresh brewed leaves.
This colorful event is most awaited one amongst the locales of the region. The event showcases the unity, harmony, goodwill and love between the inhabitants and the visitors. Travellers from all over the globe flock the region to witness the festival. This cultural event serves as a platform to showcase the beauty and cultural heritage of this popular destination to the outer world.
During the recent Mela in the month of April 6-13th, Munnar recorded a sharp rise in active the participation of Munnar Hotels and Resort Association (MHRA) members. In the admissions of Dileep Pottamkullam, MHRA chief, the participation was with a cause--After what has transpired in the past year in Munnar with the demolition drive, it became very important for the MHRA to plan an image building exercise. Today every tour operator across India are apprehensive of the status of resorts and hotels in Munnar, due to which there is a sharp fall in the tourist inflow to Munnar this season. Associating with the Munnar Mela is the beginning of many such activities in the near future. We will also take part in all domestic travel marts across India and also organize an exclusive Travel Mart for Munnar this year.